-준지 플래그십 스토어 [ WGNB ] Juun.J Flagship Store

WGNB-Juun.J Flagship Store

 

준지 플래그십 스토어는 2층으로 나누어져있다. 준지의 아이덴티티 컬러인 블랙을 사용하여 공간 안의 어두음을 표현하기 위해 빛, 그림자 등 자연적인 요소를 활용하였다. 이 건축물은 분명 어떤 형태를 가지고 있지만 정확한 형태가 없는 그림자 같은 형태로, 마치 브랜드를 닮아 끝없는 호기심을 불러일으킨다. 어두운 공간을 만들기 위해 많은 오브제를 걸거나 분리하여 그림자를 만들어 공간을 구성했다.

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It’s the first flagship store of the fashion brand of Juun.J. It’s divided into two floors; the first floor comprising cafe and women’s wear, while the second floor men’s wear. We used natural elements such as light and shadow in order to express darkness within space using black – identity color of Juun.J brand.

 

The shape of the architecture was initiated from geometry that is the basic form in all designs. Juun.J’s flagship store surely has a certain form but in the shape like a shadow without exact shape, which is similar to Juun.J as it invites endless curiosity to people. “Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences is also black.“ If we look at the traditional house structure in the East, large roof files are put above the house basically and the whole structure is absorbed into within the deep and wide shade generated by the awning.

 

Deep darkness below the awning is shadow as well as black within the space. In an attempt to turn black into space, we organized space by either hanging plenty of objet or separating them and generating shadows. All spaces except white part for women’s wear on the first floor are composed of varied densities of darkness. While the first floor has contrasts with some white part, clothes here are also hung in darkness.

 

The space of cafe generates various darknesses due to natural light dramatically penetrating from the ceiling. And eaves spreading forward work as an awning and make visitors feel natural light coming as a result of reflection on the garden. They can see the garden from within the space and find another shadow as a tree is floating in the garden. The shape of the architecture is composed of circle, quadrangle and triangle, basic forms in all designs and the architecture is designed with the concept of dark matters of the universe.

 

Especially, the garden-shaped circle, which is a space drawing natural light, plays an important role in making this dark matter a striking contrast. This architecture and space started very much from the Oriental way of thinking, and the structure of space and formative approach were complete based on the Western style. We expressed achromatic color of black as darkness within the space instead of a simple painting and, as far as the used materials are concerned, we diversely applied materials that black has intrinsically instead of painting them in black.

 

Photography by  Youngjoon Choi

from archdaily