-아카이브 앱크 쇼룸 [ Bricol Lab ] Archivépke Showroom

Bricol Lab-Archivépke Showroom

 

아카이브앱크 쇼룸은 모던 디자인의 정점이자 디자인 가구의 황금기였던 미드 센츄리를 연상시키는 색상과 소재의 사용에서 브랜드의 빈티지한 느낌이 물씬 풍긴다. 그 구체적인 개념은 르 코르뷔지에, 샬롯 페리앙, 게리트 리트벨트를 포함하여 세기 중반의 미학을 완전히 예시한 여러 디자이너의 작품에서 영감을 받았다. 이 쇼룸의 가장 독특한 특징은 별도의 제품 쇼케이스 선반이 없다. 제품은 무심하게 가구에 배치되어 미술 전시회의 분위기를 연출한다. 이러한 노력과 규범에서 벗어난 변화는 브랜드의 감성과 무드에 맞는 편안하고 따뜻한 공간을 만들어 냈다.

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Archivepke is a women's bag and shoe brand with a simple but classic style, embodied in their offline showroom Archivepke Atelier. Archivepke Atelier’s space concept was conceived from within the Archivepke brand itself.  The brand’s vintage feel comes from its use of colors and materials which harks back to the mid-century, the pinnacle of modern design and the golden age of design furniture. Its specific concept was inspired by the works of a number of designers that wholly exemplifies the mid-century aesthetic including Le Corbusier, Charlotte Perriand and Gerrit Rietveld.

 

The mirror installed on the wall of the first floor of Archivepke Atelier is intended to reflect the colors and shapes of the furniture positioned on the opposing side of the space, as well as deepen the layering effect of the erected columns.  The stairway provides a path to the second floor where products are also on display, along with a uniquely shaped mirror made of rustic materials.

 

As an article of new clothing can revive and create a fresh new look when blended into a vintage outfit, the use of Plywood amid the mid-century backdrop creates the second floor’s original and singular mood.  To accentuate the mid-century, look of the void revealed through the maze-like space, glass blocks were originally planned to be installed.  However, the positive energy and the beauty created by the uncanny contrast shaped by the disparity of the plywood, concrete, and the whitewashed walls demanded to be left untouched.  

 

Archivepke Atelier’s most distinctive and unique feature is no other than the absence of separate product showcase shelving.  The products are positioned on the furniture in a nonchalant fashion, creating an aura of an art exhibition. These efforts and alterations from the norm have created a comfortable and warm space that suits the brand's sensibility and mood.

 

Photography by Yongjun Choi

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