WGNB-Soldout, Musinsa Store
솔드아웃은 무신사의 최근 입점한 리미티드 에디션 스니커즈 플랫폼 브랜드이다. 부티크와 희귀한 와인병이 있는 와이너리에서 영감을 받아 한정판 스니커즈 시장의 공간을 신발없는 공간으로 구상했다. 한정판을 위한 보관 및 쇼케이스를 공간화하고 진열 품목에 빛을 비추도록 하였다.
Soldout is a recently-established limited=edition sneakers platform brand by Musinsa, which is the largest multi-brand online fashion store in South Korea.
Inspired by a winery containing boutique and rare bottles of wine, we envisioned the space of the limited-edition sneakers market being a “shoes-nary”. When spatializing the shoes-nary, the entire space consists of specialized spaces, including an examination room to check the sneaker’s authenticity, a packaging room, and a showcase to store and exhibit the premium sneakers to the visitors.
For the main sales items’ rare existence, we were to create a stable and balanced platform to shine the light on the showcasing items, and the concept of the “shoes-nary” has spatialized and bestowed the ideal storage and showcase for the limited editions.
Photography by Yong-joon Choi
form archdaily
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