Betwin Space Design-Hyundai Premium Outlet SPACE1 Cube
현대프리미엄아울렛 스페이스1은 국내 최초의 갤러리형 아울렛으로 'Everyone`s Holiday'로 모두를 위한 휴일이라는 아이덴티티로 설계되었다. 실내와 실외를 연결하는 상징적인 큐브공간은 Pairing Cities라는 디자인 컨셉을 통해 각 영역이 중첩되고 연결되는 공간 내에서 다양한 표정과 풍경을 만들어낸다. 시간과 자연의 변화에 따라 매일매일 독특하게 변화하는 큐브는 오래 머물기에 과하지 않은 따뜻하고 자연친화적인 공간이다.
Hyundai Premium Outlet Space 1 was opened in Dasan New Town, Namyangju, Gyeonggi-do. It is the first gallery-type outlet in Korea, and adds cultural and artistic elements such as art galleries and parks. Its name “SPACE 1” also took the first letter of “Shopping, Play, Art, Culture, Experience” and added “1” with the meaning of one. The overall design direction was also “Everyone’s Holiday”, establishing its identity as “a holiday for everyone”.
One notable space is the symbolic CUBE that connects indoor and outdoor. It creates various expressions and landscapes within the space, where each area overlaps and connects through the design concept “Pairing Cities”. This forms a three-dimensional facade and provides an interesting spatial sense. Besides, by blurring the brands’ boundaries, it makes visitors experience a variety of moving lines connecting shopping areas and rest areas naturally.
The space on the first floor is designed by patterning external flooring materials as a transfer space that connects outdoor gardens and indoor stores. The outdoor shade structure and CUBE are combined to make the ceiling design look outstanding. Restaurants, bakeries, cafes, and lifestyle brands gather together, allowing visitors to experience a bright and vibrant spatial sense. Located on the front side of the first floor, the fine dining “H” restaurant has an open kitchen where visitors can see the cooking process. The design concept “Garden in patio” makes visitors experience eating in an outdoor garden with the stained glass on the ceiling of the greenhouse and the plants in the center.
A void for rest area is located on the second floor, making visitors feel both vertical spatial sense and openness, and experience the mass of CUBE at once. In CUBE, one meets first an accessory multi-shop that harmonizes with CUBE and introduces formative elements in order to express various accessory products in a different way. It was intended to express a design language where various elements could be combined together through the design concept “Altered Chord”, The design team has designed different details and objects respectively depending on the product lines by utilizing finishing materials with various textures such as FRP, acrylic, metal, sliced veneer, concrete, and brick tile.
In addition, on the ceiling of the fourth floor conspicuous from the outside easily, the lightings are created by borrowing CUBE’s refined grid shape. All the masses inside express huge spatial sense and delicate texture with rough special materials. Changing uniquely every day according to the change of time and nature, CUBE is a warm and nature-friendly space that is not too much to stay for a long time. While spending time here, visitors will color their daily life with peace.
Photography by Yong-joon Choi
from archdaily
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