-시카고 애플스토어 [ Foster +Partners ] Apple Store Michigan Avenue, Chicago

Foster + Partners-Apple Store Michigan Avenue, Chicago

 

시카고의 예술적 에너지의 맥박에 영감을 받아 애플은 음악으로 가득 찬 도시에서 공연을 위한 새로운 플랫폼을 만들었다. 시카고강과 노스미시간 애비뉴의 '매그니피션트 마일' 교차로에 위치한 애플스토어는 강의 가장자리까지 계단식으로 이어져 있어 도시와 강 사이에 새로운 연결 고리를 만들었다. 애플스토어는 내부와 외부의 경계를 없애고 물에서 단절 되었던 역사적인 도시 광장을 통합하여 도시 연결을 되살렸다.

계단은 외부와 내부 사이를 매끄럽게 전환한다. 그것은 건물의 벽을 통과하여 가느다란 스테인리스 스틸 기둥에 지지되는 매우 얇은 탄소 섬유 지붕으로 보호되는 상점의 중심과 연결된다. 내부가 강으로 내려가면서 투에이 앳 애플의 허브이자 창의성, 교육 및 엔터테이먼트의 라이브 소스인 포럼 주변의 좌석 공간을 역할을 한다.

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Inspired by the pulse of Chicago’s artistic energy, Apple has created a new platform for performance in a city charged by music. Located at the intersection of the Chicago River and North Michigan Avenue’s ‘Magnificent Mile’, Apple Michigan Avenue cascades down from Pioneer Court to the river’s edge, creating new connections between the city and the river.

 

The project reflects Apple’s commitment to the cities and communities it inhabits, and is the result of a close collaboration between the design team at Apple led by chief design officer, Sir Jonathan Ive and Angela Ahrendts, senior vice president of Retail and Online Stores and Foster + Partners.

 

Sir Jonathan Ive said, “Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.”

 

Pioneer Court is an urban plaza steeped in Chicago history. It is the spot where Point de Sable – the founding father of Chicago – first lived and worked. Apple Michigan Avenue sits atop a wide new public stair, created to lead down from the plaza to the river. The gentle descent of levels creates active spaces where people can connect, create, and experience the city and river together.

 

The stairway transitions seamlessly between the outside and inside. It passes through the building’s walls – dematerialized to pure glass – and connects to the store’s buzzing center, sheltered by an impossibly thin carbon fiber roof, supported on slender stainless-steel columns. As the interior steps down to the river, it acts as a seating space around the Forum – the hub of Today at Apple and a live source of creativity, education and entertainment.

 

Stefan Behling, Head of Studio, Foster + Partners said: “We fundamentally believe in great urban life, creating new gathering places, and connecting people in an analog way within an increasingly digital world. The design of Apple Michigan Avenue embodies this in its structure and materiality with a glass wall that dissolves into the background, revealing the only visible element of the building – its floating carbon fiber roof.”

Photography by Nigel Young

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from archdaily