LABOTORY-INC Coffee
상호작용, 의사 소통 및 문화 순환의 수단을 위해 내부 중앙에 원형 라운지를 배치했다. 배경의 L자형 건물과 가산디지털단지역의 원형 라운지 사이에 흐르는 새로운 역동적인 에너지를 안정화시켰다. 또한 시간의 흐름을 따라 공간의 따뜻함은 풍경이 변화함에 따라 태양의 움직임으로 채워지며 도시에서 계절을 소중히 여기고 잠시 숨을 쉴 수 있는 곳이 되길 바랬다.
From the design of the space, the branding, application design, communication of the brand, etc., of INC Coffee, we took omnidirectional ways with starting this project. We settled the tagline <take the origin> and offered the core value of INC coffee as role in spreading coffee culture ‘Captivated by the essence of coffee.’
As many people may come and go, a cup of coffee has more meaning than the drink itself and we wanted the space to stand for a circulation of culture. Historically, through the culture of markets, it made grounds for communicating and transmitting cultures. We hoped INC Coffee would be the same market for coffee.
We programmed the space according to the behavior of markets and placed a circle lounge in the inner center for the means of interaction, communications, and circulations of cultures. We wanted to stabilize the new dynamic energy that will flow between the L-shaped building in the background and through the circle lounge at the Gasan Digital Complex. Also, following the path of time, the warmth of the space will be filled by the movement of the sun as the scenery transforms and hopefully be a place where people can cherish seasons and take a moment of breath in the city.
Our attitude into taking on this project was to not simply base on the visual of things but to search for origin like from the phrase <take the origin>, the identity of INC Coffee. Through the narration of INC Coffee, we hope that people experience grounds for cultural communication in a positive space.
Photography by Yongjoon Choi
from archdaily